A Business website with no traffic - worthless
We all know that people do more and more business online these days and therefore it is essential to have a 'good' online presence. As business owners we are also very aware that we need to keep the sales funnel full and the phone ringing if we are going to succeed.
But unfortunately far too many businesses fail to physically connect the two.
But unfortunately far too many businesses fail to physically connect the two.
New Shiny website does not mean good online presence
Far too many businesses invest money and time in a new website without even considering what difference it will really make to their business. They are sold ideas of how the new site will attract visitors without any proof or thought as to how this will happen. Just holding up a shiny card does not ensure that anyone will look at it. You have to stand in the right place to get noticed. This is effectively what a SEO Consultant does.
Understand what you need to achieve online
It is vitally important to really understand what your objectives are online and grasp how easy (or difficult) it will be to achieve. SEO for UK Businesses has to start with some form of audit and competition analysis. It is really important to look at what the competitors are doing to see how steep a hill you have to climb. Look for the best opportunities online - these may not be the most profitable service or product - they may actually be things that you do not sell much of. It is far easier to go for some of the 'low hanging fruit' as long as it still is profitable to do so.
Pick Your goals and build a seo strategy to succeed
Your seo consultant will identify the opportunities and together you can agree the goals. Once this has been done a SEO strategy and plan can be developed. Then we can select the most appropriate SEO services to enable the objectives to be achieved.