Freelance seo experts can make the difference
Having a freelance SEO expert as part of your team can make a real difference to your business. A good SEO freelancer can bring real benefits to the table.
This all becomes very relevant for small or medium sized businesses that typically outsource their web design and typically do marketing a s a second function within a company.
It is difficult for such companies to know where to focus their attentions and what specifically to do when they have decided.
A really obvious example of this is social media. Business owners are constantly told that they must engage in social media. It will make them rank on Google and turn their business into a sales magnet. But the reality is that just doing social media will just consume time and effort for very little return. I can cite numerous examples of firms tweeting and posting on facebook about rubbish and getting just a couple of visits to their site.
Now I am not saying that social media is a waste of time. Used correctly it can give a great boost to your business but it needs some thought and a sensible SEO/Marketing strategy.
SEO for businesses is so important but it has to be done correctly and this is where a freelance SEO expert can help.
- Good current SEO knowledge from working across multiple markets
- An unbiased outsiders view of your online plans/strategy
- Access to tools and services that are not cost effective for individual companies to use
- A cost effective solution - hire when required!
- A great way of education your designers and marketing team
This all becomes very relevant for small or medium sized businesses that typically outsource their web design and typically do marketing a s a second function within a company.
It is difficult for such companies to know where to focus their attentions and what specifically to do when they have decided.
A really obvious example of this is social media. Business owners are constantly told that they must engage in social media. It will make them rank on Google and turn their business into a sales magnet. But the reality is that just doing social media will just consume time and effort for very little return. I can cite numerous examples of firms tweeting and posting on facebook about rubbish and getting just a couple of visits to their site.
Now I am not saying that social media is a waste of time. Used correctly it can give a great boost to your business but it needs some thought and a sensible SEO/Marketing strategy.
SEO for businesses is so important but it has to be done correctly and this is where a freelance SEO expert can help.